# Sources of truth

| Metric (linked to definition)                                                        | Source of truth link                                                                                                                                                                                                                                | Group                   |
| ------------------------------------------------------------------------------------ | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ----------------------- |
| [ARR](../finance/index.md#sources-of-truth)                                          | [ARR tracker](https://docs.google.com/spreadsheets/d/1Ao3Nqw6gH3yAuZtICV3xo35kKKnI9oKXnvPuTQ0Fh9c/edit#gid=1460993554&range=R21)                                                                                                                    | Finance/Sales           |
| [IARR](../finance/index.md#sources-of-truth)                                         | [ARR tracker](https://docs.google.com/spreadsheets/d/1Ao3Nqw6gH3yAuZtICV3xo35kKKnI9oKXnvPuTQ0Fh9c/edit#gid=1460993554&range=R21)                                                                                                                    | Finance/Sales           |
| [New Business IARR](../finance/index.md#arr--topline-metrics)                        | [ARR tracker](https://docs.google.com/spreadsheets/d/1Ao3Nqw6gH3yAuZtICV3xo35kKKnI9oKXnvPuTQ0Fh9c/edit#gid=1460993554&range=R21)                                                                                                                    | Finance/Sales           |
| [Expansion IARR](../finance/index.md#arr--topline-metrics)                           | [ARR tracker](https://docs.google.com/spreadsheets/d/1Ao3Nqw6gH3yAuZtICV3xo35kKKnI9oKXnvPuTQ0Fh9c/edit#gid=1460993554&range=R21)                                                                                                                    | Finance/Sales           |
| [Churned IARR](../finance/index.md#arr--topline-metrics)                             | [ARR tracker](https://docs.google.com/spreadsheets/d/1Ao3Nqw6gH3yAuZtICV3xo35kKKnI9oKXnvPuTQ0Fh9c/edit#gid=1460993554&range=R21)                                                                                                                    | Finance/Sales           |
| [Net dollar retention](../finance/index.md#arr--topline-metrics)                     | [ARR tracker](https://docs.google.com/spreadsheets/d/1Ao3Nqw6gH3yAuZtICV3xo35kKKnI9oKXnvPuTQ0Fh9c/edit#gid=1460993554&range=R21)                                                                                                                    | Finance                 |
| Logos                                                                                | [ARR tracker](https://docs.google.com/spreadsheets/d/1Ao3Nqw6gH3yAuZtICV3xo35kKKnI9oKXnvPuTQ0Fh9c/edit#gid=272783233)                                                                                                                               | Finance                 |
| [Open pipeline](../sales/index.md#open-pipeline)                                     | Salesforce ([current quarter](https://sourcegraph2020.lightning.force.com/lightning/r/Report/00O3t000006idVGEAY/view) and [current fiscal year](https://sourcegraph2020.lightning.force.com/lightning/r/Report/00O5b000005HbeIEAS/view))            | Sales/Finance           |
| [Qualified pipeline](../sales/index.md#qualified-pipeline)                           | [Salesforce](https://sourcegraph2020.lightning.force.com/lightning/r/Report/00O5b000005HHICEA4/edit)                                                                                                                                                | Sales/Marketing/Finance |
| [Weighted pipeline](../sales/index.md#weighted-pipeline)                             | [Salesforce](https://sourcegraph2020.lightning.force.com/lightning/r/Report/00O5b000005HcTpEAK/view)                                                                                                                                                | Sales/Marketing/Finance |
| [Average sales price](../finance/index.md#arr--topline-metrics)                      | [ARR tracker](https://docs.google.com/spreadsheets/d/1Ao3Nqw6gH3yAuZtICV3xo35kKKnI9oKXnvPuTQ0Fh9c/edit#gid=272783233)                                                                                                                               | Sales/Finance           |
| [Average revenue per user](../finance/index.md#arr--topline-metrics)                 |                                                                                                                                                                                                                                                     | Sales/Finance           |
| [Close rate](../sales/index.md#close-rate)                                           |                                                                                                                                                                                                                                                     | Sales                   |
| [Win rate](../sales/index.md#win-rate)                                               |                                                                                                                                                                                                                                                     | Sales                   |
| [DAU/MAU](user-definitions.md#engagement-ratios)                                     | [Looker](https://sourcegraph.looker.com/looks/1033)                                                                                                                                                                                                 | Product                 |
| [DAU/WAU](user-definitions.md#engagement-ratios)                                     | [Looker](https://sourcegraph.looker.com/looks/1034)                                                                                                                                                                                                 | Product                 |
| [Activation](user-definitions.md#activated-user-cloud)                               | [Amplitude](https://analytics.amplitude.com/sourcegraph/dashboard/ya9aoy7/edit/74dtavg)                                                                                                                                                             | Product                 |
| [Active user](user-definitions.md#active-user-cloud)                                 | [](https://sourcegraph.looker.com/looks/729)[Looker](https://sourcegraph.looker.com/looks/729)\*\* up for discussion                                                                                                                                | Product                 |
| [Retention](user-definitions.md#user-states)                                         | [](https://analytics.amplitude.com/sourcegraph/dashboard/ya9aoy7/edit/74dtavg)[Amplitude](https://analytics.amplitude.com/sourcegraph/dashboard/ya9aoy7/edit/74dtavg) for Cloud; Self-hosted is WIP                                                 | Product                 |
| [Account setups](user-definitions.md#account-setup)                                  | [](https://sourcegraph.looker.com/dashboards/257)[Looker](https://sourcegraph.looker.com/dashboards/257) for non-Cloud instances                                                                                                                    | Product                 |
| [Feature saturation](user-definitions.md#engagement-ratios)                          | [](https://sourcegraph.looker.com/dashboards/217)[Looker](https://sourcegraph.looker.com/dashboards/217) for non-Cloud                                                                                                                              | Product                 |
| Time to fill (coming soon)                                                           | [TalentWall](https://www.talentwall.io/dashboard/widget-library/hires)                                                                                                                                                                              | Talent                  |
| Time to hire (coming soon)                                                           | [TalentWall](https://www.talentwall.io/dashboard/widget-library/hires)                                                                                                                                                                              | Talent                  |
| Offer accept rate (coming soon)                                                      | [TalentWall](https://www.talentwall.io/dashboard/widget-library/hires)                                                                                                                                                                              | Talent                  |
| [Product qualified lead (PQL)](product-led-growth.md#product-qualified-lead-pql)     | [Lead analytics](https://docs.google.com/spreadsheets/d/1iV2xWABopIXRQPBw8MCeDR-HGSHneyVKHb8s07BXTUw/edit#gid=0)                                                                                                                                    | Product                 |
| [Marketing qualified lead (MQL)](product-led-growth.md#marketing-qualified-lead-mql) | [Lead analytics](https://docs.google.com/spreadsheets/d/1iV2xWABopIXRQPBw8MCeDR-HGSHneyVKHb8s07BXTUw/edit#gid=0)                                                                                                                                    | Marketing               |
| [Customer health score](user-definitions.md#customer-health-score)                   | [Customer health dashboard](https://sourcegraph.looker.com/dashboards/179?Customer%20Engineer=&Account%20Executive=&Unique%20Server%20ID=&Region=)                                                                                                  | CE                      |
| [NPS](user-definitions.md#net-promotor-score-nps)                                    | [Looker](https://sourcegraph.looker.com/dashboards/128?Unique+Server+ID=Uber&Time=48+months)                                                                                                                                                        | Product                 |
| License seats                                                                        | [Sourcegraph](https://sourcegraph.com/site-admin/dotcom/product/licenses) (if you have site admin access) or [Salesforce](https://sourcegraph2020.lightning.force.com/lightning/r/Account/0013t00001Xie0zAAB/related/Product_Subscriptions__r/view) | Sales/CE                |


<section class="h0Wrapper headingWrapper"><section class="h1Wrapper headingWrapper"><h1 id="sources-of-truth"><a class="anchor" aria-hidden tabindex="-1" href="#sources-of-truth"><span class="icon icon-link"></span></a>Sources of truth</h1>



























































































































































<div class="table-responsive-sm"><table><thead><tr><th>Metric (linked to definition)</th><th>Source of truth link</th><th>Group</th></tr></thead><tbody><tr><td><a href="../../finance/#sources-of-truth">ARR</a></td><td><a href="https://docs.google.com/spreadsheets/d/1Ao3Nqw6gH3yAuZtICV3xo35kKKnI9oKXnvPuTQ0Fh9c/edit#gid=1460993554&#x26;range=R21">ARR tracker</a></td><td>Finance/Sales</td></tr><tr><td><a href="../../finance/#sources-of-truth">IARR</a></td><td><a href="https://docs.google.com/spreadsheets/d/1Ao3Nqw6gH3yAuZtICV3xo35kKKnI9oKXnvPuTQ0Fh9c/edit#gid=1460993554&#x26;range=R21">ARR tracker</a></td><td>Finance/Sales</td></tr><tr><td><a href="../../finance/#arr--topline-metrics">New Business IARR</a></td><td><a href="https://docs.google.com/spreadsheets/d/1Ao3Nqw6gH3yAuZtICV3xo35kKKnI9oKXnvPuTQ0Fh9c/edit#gid=1460993554&#x26;range=R21">ARR tracker</a></td><td>Finance/Sales</td></tr><tr><td><a href="../../finance/#arr--topline-metrics">Expansion IARR</a></td><td><a href="https://docs.google.com/spreadsheets/d/1Ao3Nqw6gH3yAuZtICV3xo35kKKnI9oKXnvPuTQ0Fh9c/edit#gid=1460993554&#x26;range=R21">ARR tracker</a></td><td>Finance/Sales</td></tr><tr><td><a href="../../finance/#arr--topline-metrics">Churned IARR</a></td><td><a href="https://docs.google.com/spreadsheets/d/1Ao3Nqw6gH3yAuZtICV3xo35kKKnI9oKXnvPuTQ0Fh9c/edit#gid=1460993554&#x26;range=R21">ARR tracker</a></td><td>Finance/Sales</td></tr><tr><td><a href="../../finance/#arr--topline-metrics">Net dollar retention</a></td><td><a href="https://docs.google.com/spreadsheets/d/1Ao3Nqw6gH3yAuZtICV3xo35kKKnI9oKXnvPuTQ0Fh9c/edit#gid=1460993554&#x26;range=R21">ARR tracker</a></td><td>Finance</td></tr><tr><td>Logos</td><td><a href="https://docs.google.com/spreadsheets/d/1Ao3Nqw6gH3yAuZtICV3xo35kKKnI9oKXnvPuTQ0Fh9c/edit#gid=272783233">ARR tracker</a></td><td>Finance</td></tr><tr><td><a href="../../sales/#open-pipeline">Open pipeline</a></td><td>Salesforce (<a href="https://sourcegraph2020.lightning.force.com/lightning/r/Report/00O3t000006idVGEAY/view">current quarter</a> and <a href="https://sourcegraph2020.lightning.force.com/lightning/r/Report/00O5b000005HbeIEAS/view">current fiscal year</a>)</td><td>Sales/Finance</td></tr><tr><td><a href="../../sales/#qualified-pipeline">Qualified pipeline</a></td><td><a href="https://sourcegraph2020.lightning.force.com/lightning/r/Report/00O5b000005HHICEA4/edit">Salesforce</a></td><td>Sales/Marketing/Finance</td></tr><tr><td><a href="../../sales/#weighted-pipeline">Weighted pipeline</a></td><td><a href="https://sourcegraph2020.lightning.force.com/lightning/r/Report/00O5b000005HcTpEAK/view">Salesforce</a></td><td>Sales/Marketing/Finance</td></tr><tr><td><a href="../../finance/#arr--topline-metrics">Average sales price</a></td><td><a href="https://docs.google.com/spreadsheets/d/1Ao3Nqw6gH3yAuZtICV3xo35kKKnI9oKXnvPuTQ0Fh9c/edit#gid=272783233">ARR tracker</a></td><td>Sales/Finance</td></tr><tr><td><a href="../../finance/#arr--topline-metrics">Average revenue per user</a></td><td></td><td>Sales/Finance</td></tr><tr><td><a href="../../sales/#close-rate">Close rate</a></td><td></td><td>Sales</td></tr><tr><td><a href="../../sales/#win-rate">Win rate</a></td><td></td><td>Sales</td></tr><tr><td><a href="../user-definitions#engagement-ratios">DAU/MAU</a></td><td><a href="https://sourcegraph.looker.com/looks/1033">Looker</a></td><td>Product</td></tr><tr><td><a href="../user-definitions#engagement-ratios">DAU/WAU</a></td><td><a href="https://sourcegraph.looker.com/looks/1034">Looker</a></td><td>Product</td></tr><tr><td><a href="../user-definitions#activated-user-cloud">Activation</a></td><td><a href="https://analytics.amplitude.com/sourcegraph/dashboard/ya9aoy7/edit/74dtavg">Amplitude</a></td><td>Product</td></tr><tr><td><a href="../user-definitions#active-user-cloud">Active user</a></td><td><a href="https://sourcegraph.looker.com/looks/729"></a><a href="https://sourcegraph.looker.com/looks/729">Looker</a>** up for discussion</td><td>Product</td></tr><tr><td><a href="../user-definitions#user-states">Retention</a></td><td><a href="https://analytics.amplitude.com/sourcegraph/dashboard/ya9aoy7/edit/74dtavg"></a><a href="https://analytics.amplitude.com/sourcegraph/dashboard/ya9aoy7/edit/74dtavg">Amplitude</a> for Cloud; Self-hosted is WIP</td><td>Product</td></tr><tr><td><a href="../user-definitions#account-setup">Account setups</a></td><td><a href="https://sourcegraph.looker.com/dashboards/257"></a><a href="https://sourcegraph.looker.com/dashboards/257">Looker</a> for non-Cloud instances</td><td>Product</td></tr><tr><td><a href="../user-definitions#engagement-ratios">Feature saturation</a></td><td><a href="https://sourcegraph.looker.com/dashboards/217"></a><a href="https://sourcegraph.looker.com/dashboards/217">Looker</a> for non-Cloud</td><td>Product</td></tr><tr><td>Time to fill (coming soon)</td><td><a href="https://www.talentwall.io/dashboard/widget-library/hires">TalentWall</a></td><td>Talent</td></tr><tr><td>Time to hire (coming soon)</td><td><a href="https://www.talentwall.io/dashboard/widget-library/hires">TalentWall</a></td><td>Talent</td></tr><tr><td>Offer accept rate (coming soon)</td><td><a href="https://www.talentwall.io/dashboard/widget-library/hires">TalentWall</a></td><td>Talent</td></tr><tr><td><a href="../product-led-growth#product-qualified-lead-pql">Product qualified lead (PQL)</a></td><td><a href="https://docs.google.com/spreadsheets/d/1iV2xWABopIXRQPBw8MCeDR-HGSHneyVKHb8s07BXTUw/edit#gid=0">Lead analytics</a></td><td>Product</td></tr><tr><td><a href="../product-led-growth#marketing-qualified-lead-mql">Marketing qualified lead (MQL)</a></td><td><a href="https://docs.google.com/spreadsheets/d/1iV2xWABopIXRQPBw8MCeDR-HGSHneyVKHb8s07BXTUw/edit#gid=0">Lead analytics</a></td><td>Marketing</td></tr><tr><td><a href="../user-definitions#customer-health-score">Customer health score</a></td><td><a href="https://sourcegraph.looker.com/dashboards/179?Customer%20Engineer=&#x26;Account%20Executive=&#x26;Unique%20Server%20ID=&#x26;Region=">Customer health dashboard</a></td><td>CE</td></tr><tr><td><a href="../user-definitions#net-promotor-score-nps">NPS</a></td><td><a href="https://sourcegraph.looker.com/dashboards/128?Unique+Server+ID=Uber&#x26;Time=48+months">Looker</a></td><td>Product</td></tr><tr><td>License seats</td><td><a href="https://sourcegraph.com/site-admin/dotcom/product/licenses">Sourcegraph</a> (if you have site admin access) or <a href="https://sourcegraph2020.lightning.force.com/lightning/r/Account/0013t00001Xie0zAAB/related/Product_Subscriptions__r/view">Salesforce</a></td><td>Sales/CE</td></tr></tbody></table></div></section></section>

Metric (linked to definition)	Source of truth link	Group
ARR	ARR tracker	Finance/Sales
IARR	ARR tracker	Finance/Sales
New Business IARR	ARR tracker	Finance/Sales
Expansion IARR	ARR tracker	Finance/Sales
Churned IARR	ARR tracker	Finance/Sales
Net dollar retention	ARR tracker	Finance
Logos	ARR tracker	Finance
Open pipeline	Salesforce (current quarter and current fiscal year)	Sales/Finance
Qualified pipeline	Salesforce	Sales/Marketing/Finance
Weighted pipeline	Salesforce	Sales/Marketing/Finance
Average sales price	ARR tracker	Sales/Finance
Average revenue per user		Sales/Finance
Close rate		Sales
Win rate		Sales
DAU/MAU	Looker	Product
DAU/WAU	Looker	Product
Activation	Amplitude	Product
Active user	Looker** up for discussion	Product
Retention	Amplitude for Cloud; Self-hosted is WIP	Product
Account setups	Looker for non-Cloud instances	Product
Feature saturation	Looker for non-Cloud	Product
Time to fill (coming soon)	TalentWall	Talent
Time to hire (coming soon)	TalentWall	Talent
Offer accept rate (coming soon)	TalentWall	Talent
Product qualified lead (PQL)	Lead analytics	Product
Marketing qualified lead (MQL)	Lead analytics	Marketing
Customer health score	Customer health dashboard	CE
NPS	Looker	Product
License seats	Sourcegraph (if you have site admin access) or Salesforce	Sales/CE